Go From Booked-Out And Burnt Out To In Demand And In Control — The Proven Playbook To Earn $30k/Month Working 20 Hours A Week With A Handful Of 10/10 Clients Who Love What You Do
Let me show you the 3-move playbook my clients consistently use to go from “booked out and burned out” to in-demand, in-control, and running a creative business they never want to leave.
LIVE WORKSHOP:
Wednesday 3rd June - 8am AEST
Let me talk about the champagne problem only successful creatives face…and nobody talks about it.
There comes a time when you’re no longer scrambling for clients and you're suddenly booked out, working weekends, in 25 Slack channels and can’t even find time to reply to new enquiries.
You’re making good money and you should feel happy but instead, you finish every week exhausted and miserable with no time or energy for your own life. Or any of the important problems in the business that you know you need to fix.
You’re so in the weeds and working so many hours you sometimes forget to breathe or eat lunch. And taking a holiday? Forget about it.
You don’t want to disappoint people so you’ve said yes to too much and now it’s catching up to you.
While you’re making good money, it’s only because you’re working with a lot of people and you constantly need to sign new clients to keep the train moving.
You thought starting a business would give you freedom, but now you feel more trapped than ever before.
It also starts showing up in other ways too…
When a client enquires, you subconsciously block the work and hope they say no
You slowly stop marketing your business because you can’t even deliver to your existing clients, let alone take on more
The idea of hiring sounds good in theory but where do you find someone? And who the heck is going to train them? Too hard basket.
At the end of the month you’ve made money, but somehow it feels like it cost you more than it’s worth
You know you need to increase your prices and start saying no to work but deep down you’re scared it’s all going to dry up next month and you’d rather be in your controlled chaos than freaking out with no work
I’m not going to sugar coat it…You’re stuck and it won’t get better on it’s own.
Because you don’t have capacity to grow. But you can’t afford to keep doing things like this either.
I’ve been there. I call it the Capacity Ceiling.
I was running my agency and was stuck at 15k/month, working all the time.
I got everything I wanted and honestly…it sucked.
What nobody tells you is that there is a ceiling that every creative business hits at around $15-20k/month. And doing more of the same will not break through it. It requires a complete level up from how you’ve been operating.
It’s like your business goes from being a caterpillar to a butterfly and you’re caught in the weird in between stage. And it ain’t pretty.
So how did I fix it?
I didn’t hustle my way through it, hire a massive team or shave my head like Britney 2007.
I made 3 strategic moves that enabled me to break through the Capacity Ceiling.
I knew exactly what I wanted (and didn’t want)
I didn’t want to work 60 hours a week. I didn’t want to work with tons of small clients. I didn’t want to stay stuck at my current revenue.
I just wanted $30k in the bank each month. Working 20 hours a week. And only working with a handful of 10/10 clients.
To get there, I knew I had to fix a few things:
1. Increase my rates so I could charge way more and have 10/10 clients say yes without pushback
2. Stop letting my clients control my calendar (while still keeping them happy)
3. Hire an A player that would handle all the stuff I hated doing without breaking the bank
I tried a lot of the advice out there…
Cold pitching. Outsourcing marketing. Hiring an assistant.
None of it worked.
Until, I finally cracked the code and found a way to get my $30k, while working 20 hours, with only 10/10 clients.
Once I installed these systems, I was quickly able to…
Go from charging $2k per project to $7k for the exact same service.
Halve my time in delivery and get paid for my strategy and creative direction without impacting final quality
Drop down to 4 days a week and have complete control of my calendar (and so much white space to create)
Choose who I work with and only take on 10/10 clients (we actually turn people away each month)
Spend the bulk of my time in my genius zone and the parts of the business that energise me
Never worry about where my next project is coming from because my marketing is so dialled I have enough demand
Work less hours and take home more profit each month (and have clients obsessed with the work)
And it hasn’t just worked for me…
GEORGIA
CREATIVE AGENCY:
Georgia hit her first million dollars a year, working 4 days a week and taking 3 months off over Summer
Jai and Alex
CREATIVE AGENCY:
Jai and Alex halved their workload, warm leads in daily, signed 3 dream clients in 11 days (with difficult clients phasing out)
JULIA
BRAND DESIGNER:
Julia doubled her prices and went from 15 hour days to working 5 hours per day (while earning MORE)
HERALDO & INDIANA
CRM AGENCY:
Heraldo and Indiana doubled their prices and locked in new clients the same day without any pushback
This 30/20/10 Playbook is simple: I’ll show you how to make $30k/mo, working 20 hours week and only with 10/10 clients.
That’s exactly what I’m going to share with you in Beyond Booked.
The system behind these changes is what we call the 30/20/10 Playbook. The proven method to go from being at capacity, struggling to breathe and drowning in work while also worried about where the next client is coming from…
To growing your business with time, space and ease where you’re earning $30k/mo while only working 20 hours/week (3-4 days a week) and doing your best work with 10/10 clients who love, adore and respect you.
I want to show you how this can be possible for you.
inside beyond book i will show you how to:
Install my 3 phase playbook to go from booked out and burnt out to in demand and in control
Install my 30/20/10 Playbook to go from working all the time to earning $30k/month, working 20 hours a week with a handful of 10/10 clients
The proven script that my clients use to double their rates without resistance (and have them excited to pay your higher rate)
What NEVER to say while raising your rates.
Become so in demand you get to choose only the 10/10 clients (instead of taking on everything that comes in)
Make $30k/month while working 20 hours a week only on stuff that lights you up (without impacting delivery or client experience)
Implement the 30 min weekly ritual to put you in control of your schedule so you stop letting clients run the show
Double your rates so you can finally charge what you’re worth (without guilt or fear of rejection)
Map your next hire so you know exactly what to outsource next without burning all your time or wasting money hiring the wrong person
Leverage your marketing so you have a pipeline of qualified leads begging to work with you (even when you’re at capacity)
Why most people make the critical hiring mistakes that end up with duds who need managing instead of A players who make life easier
The #1 mistake most creatives make that guarantee their working all the time
Why signing more clients is probably the worst thing for your business once you reach a capacity ceiling and here’s what to do instead
Why earning more money secretly makes creatives more miserable and my proven playbook to get to $30k month and be actually happy
The simple Profit and Energy Matrix I use with my clients to help them identify exactly what work they should outsource and what they should retain for themselves
Why relying solely on referrals is a huge mistakes especially if you have problems saying no to new clients
The Profitable Pricing Formula that I use with my clients that consistently allows them to double their rates without receiving any pushback
Why most creatives are not in demand and don’t control who they are working with and exactly how to fix it
The simple method I’ve engineered to help you become a Chooser and not a Beggar so you stop people pleasing and finally take control of who you work with
Instantly unlock more capacity and income at the same time without burning yourself out (within 90 minutes)
Hosted by Laura Higgins
I'm Laura Higgins, and I help creative business owners: photographers, designers, agency owners, brand strategists, build businesses that are actually worth having.
And before I get into what I'm sharing with you today, I want to tell you something.
I've been exactly where you are.
I was running my agency, fully booked, making $15k a month and honestly?
It sucked.
I got everything I thought I wanted and felt more trapped than ever. I was working all the time, saying yes to clients I didn't even like, and quietly wondering if this was just... it. If this was what success was supposed to feel like.
It's not. And it doesn't have to be.
